IGNOU BPCC 110 Applied Social Psychology | Guess Paper | Important Question Answer |BACHELOR'S (HONOURS) DEGREE PROGRAMMES(Paperback, BMA Publication)
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Introduction to Applied Social Psychology: The course would likely begin with an introduction to the field of applied social psychology, exploring its goals, methods, and relevance to addressing social problems and promoting positive social change. Students would learn about the interdisciplinary nature of applied social psychology and its connections to other fields such as public health, education, and community development.Attitude Change and Persuasion: Students might delve into theories and techniques of attitude change and persuasion, studying how social psychologists apply principles of persuasion to influence beliefs, attitudes, and behaviors in various domains. They would explore classic research on persuasion (e.g., elaboration likelihood model, persuasion techniques) and practical applications in advertising, marketing, health promotion, and social advocacy.Social Influence and Conformity: The course could cover the practical implications of social influence processes such as conformity, compliance, and obedience. Students would learn how social psychologists apply knowledge of social influence to understand and address issues such as groupthink, social norms, and peer pressure in organizational settings, communities, and social movements.Prejudice Reduction and Intergroup Relations: Students may explore strategies for reducing prejudice and promoting positive intergroup relations in diverse settings. They would study interventions such as contact theory, perspective-taking exercises, and diversity training programs aimed at improving attitudes, reducing stereotypes, and fostering empathy and understanding across cultural and social divides.Social Identity and Diversity Management: The course might cover the role of social identity theory and identity-based approaches in managing diversity and promoting inclusion in organizations, schools, and communities. Students would learn how social psychologists work with diverse groups to enhance team cohesion, resolve conflicts, and create inclusive environments that value and celebrate differences.Environmental Psychology and Sustainable Behavior: Students could delve into the application of social psychological principles to understanding and promoting sustainable behavior and environmental conservation. They would study factors influencing pro-environmental attitudes and behaviors, such as environmental values, social norms, and psychological barriers to behavior change, and explore interventions aimed at promoting environmental sustainability at individual, community, and societal levels.Health Psychology and Behavior Change: The course may cover the application of social psychological principles to understanding health behavior and promoting behavior change in clinical and public health settings. Students would learn about theories of health behavior change (e.g., social cognitive theory, transtheoretical model) and interventions targeting health-related attitudes, beliefs, and social norms to prevent disease, promote healthy lifestyles, and improve adherence to medical recommendations.Community Psychology and Social Intervention: Students might explore the principles and methods of community psychology and social intervention, focusing on approaches to addressing social problems and promoting community well-being through collaborative, participatory, and empowerment-based strategies. They would study community-based interventions such as community organizing, social action, and participatory research aimed at addressing issues such as poverty, homelessness, crime, and social inequality.Applied Research Methods in Social Psychology: Throughout the course, students would learn about applied research methods and evaluation techniques used in social psychological research and practice. They would explore methods such as program evaluation, needs assessment, qualitative research, and participatory action research to assess the effectiveness of interventions and inform evidence-based practice in applied social psychology.